The cracker package is for perspective. We buy this stuff by the gallon. The label says 16 oz, but it really is a gallon. It’s our favorite, obviously. I hated BBQ sauce until I tried this. Joe Morley’s is also one of my favorite restaurants. Hubby and I eat there more than anywhere else. It has awesome food, and reasonable prices…it just doesn’t get any better! This gallon of sauce cost us $19.99. Just thinking about it makes me crave a chopped beef sandwich!